Why You Keep Falling for Ads — Explained by Rory Sutherland
The Places We'll Go Marketing Show
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Electric Vehicles and Media Perception
This chapter explores the advantages of electric cars over traditional petrol vehicles, emphasizing the simplicity of electric motors and the complexities of combustion engines. It also addresses the significant impact of media negativity on public acceptance of innovations like electric vehicles and drone deliveries, while critiquing current marketing strategies and governmental policies.
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