Why You Keep Falling for Ads — Explained by Rory Sutherland
The Places We'll Go Marketing Show
00:00
The Serendipity of Marketing
This chapter examines the unexpected nature of branding successes, highlighting how phenomena can arise from chance rather than strategic planning. It critiques the marketing industry's focus on metrics, advocating for a more flexible approach that embraces uncertainty and recognizes the role of visibility and consumer engagement in creating opportunities.
Transcript
Play full episode
