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Ad Blockers Effect on News Consumption

Nov 14, 2022
38:59
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1
Introduction
00:00 • 2min
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2
Is Digital a New Domain?
02:08 • 4min
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3
Ad Blocker
05:54 • 2min
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4
Ad Blocker Usage - What's the Data Set?
07:43 • 3min
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5
Ad Blocker Adoption Impacts the News Consumption
10:15 • 4min
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6
Machine Learning - The Best Collaboration Tool
14:31 • 2min
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7
Ad Blocker
16:43 • 3min
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8
Ad Blocker Users Are Increasing Their News Consumption
19:43 • 5min
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9
Ad Blocker
25:04 • 2min
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10
Feature Engineering - What Is It?
26:40 • 2min
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11
Google Ad Locker Trends - What's the Longitudinal Trends?
28:48 • 2min
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12
The First Event That Apple Made to Allow Ad Blocking
30:34 • 3min
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13
NLP Tool - Information Seeking Argument Mining
33:30 • 3min
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14
DataSceptic - What's Next?
36:39 • 2min
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While at first glance, the use of ad blockers drops the revenue of news publishers, this may not be completely true. On the show today, Shunyao Yan, an Assistant Professor in Marketing at Leavey School of Business, Santa Clara University, discussed the effect of ad blockers on news consumption and how ad blockers can potentially be helpful for news publishers.

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