Ad Blocker Users Are Increasing Their News Consumption

Some publishers are digesting and trying to making other ways to monetize those users. Some websites are still trying to blocking ad blocker users, so it's kind of becoming an arms race in the sense. Users do not decrease their news consumption on browsers without an ad blocker. Instead, it's really that users coming back to our websites more frequently, especially direct visiting our website through typing a URL, for instance, that driving the news consumption that we identified. Could also be that state dependency reasons could just learn from their experience without ads over time.