3min chapter

Data Skeptic cover image

Ad Blockers Effect on News Consumption

Data Skeptic

CHAPTER

The First Event That Apple Made to Allow Ad Blocking

Apple's decision to allow ad blocking is one of the most interesting events in recent history. News publishers could use this data to tailor their ads based on users' interests and tolerance for them, he says. "I think it might be a very interesting avenue in the future"

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