Ad Blocker

One in four people have an ad blocker higher than I thought, which gives me a little pause and makes me wonder about this complaint the publishers have. This is actually quite interesting because back in 2015, it was around one year before. The results of our study shows that after users adopt an ad blocker and not seeing ads, they actually get to learn the content of the news publishers better. And also in the end, we have some aggregators showing that the ad blocker user subscription probability is higher than those who do not subscribe. So ad blocker users can contribute in the other way by subscribing.