Ad Blocker Adoption Impacts the News Consumption

We use something called Hackman selection model, which we can first modeling users' ad blocker behavior in the first stage. And then in the second stage, we modeling their news consumption behavior. So as long as the users stay there registered and they visit our websites, they no matter from which device or which browser you're visiting, we can capture all of that. That's also nice is that we get to see people's different browsers as well. For instance, if you get a new laptop and, or we also get to see their device. We try to control everything that we can observe and cannot observe in a lot of ways. The more educated person, more likely to adopt ad blocker