Google Ad Locker Trends - What's the Longitudinal Trends?

We think it's interesting because our observation period has in total around 20 weeks. And that's rather long compared to a lot of lab experiment, which could potentially only last for one day, two days or so. We observe that users not only increase their news consumption, we think the first week, that's around 40%. They increase the different news categories that they read by 30% within one week and also over four weeks.