"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

E3: "The Best Business Model For Creators" | Blake Robbins, Benchmark and Gamecraft

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Jun 21, 2023
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ANECDOTE

From Tweets To 100 Thieves

  • Blake describes moving from tweeting to writing about gaming and incubating 100 Thieves as a pathway into creator businesses.
  • That experience opened his eyes to how creators can leverage distribution to build companies bigger than themselves.
INSIGHT

Distribution Flips The Startup Playbook

  • Blake contrasts startup customer-finding with creators who already have distribution and can build authentically for their audience.
  • This flips the core startup problem into: what product fits your existing audience?
ADVICE

Build Products Rooted In Why Fans Watch

  • Figure out why people watch you and what product naturally extends from that audience before building anything.
  • If you can't answer that, you likely don't have a sustainable creator moat.
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