5min chapter

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition  cover image

E3: "The Best Business Model For Creators" | Blake Robbins, Benchmark and Gamecraft

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

CHAPTER

The Evolution of YouTube

Mr. Beast says he doesn't think advertising is the best business model for a lot of creators. He thinks there's going to be more and more of I want to own my audience in some way. twitch has a whole bunch of random quirks with your fans that you can monetize through their interaction rather than relying on ad space. Mr. Beast: "We're gonna get even further in like how do I have a direct line of communication"

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