1min chapter

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition  cover image

E3: "The Best Business Model For Creators" | Blake Robbins, Benchmark and Gamecraft

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

CHAPTER

The Different Waves of the Creator Economy

YouTube is this weird product that like wasn't really made for the individual but ended up really becoming a great product market fit for the individual videos. So it feels like early on the focus was more of like how do we get the ESPNs of the world to like upload their clips and then now leading up to say five years from now where we think it might go. Yeah, that makes a lot of sense in terms of the differences between the two shifting gears a bit. I want to situate us in the creator economy a bit in Terms of the past and the future.

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