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Contractor Evolution
178. Make More Money with Less Marketing - Allan Dib
Sep 18, 2024
Allan Dib, author of 'Lean Marketing', shares insights on reducing marketing waste for contractors. He presents nine key principles that help businesses generate more leads with less effort. The conversation explores the importance of simplification in marketing strategies, emphasizing impactful methods over spreading resources too thin. Allan discusses the pitfalls of relying on generalist marketing agencies and advocates for internal expertise. He also highlights the role of AI tools and technology in evolving home services, calling for an integrated approach to create valuable content that resonates with customers.
59:26
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Quick takeaways
- The Build Show Live event in Austin aims to foster networking and growth among building professionals, emphasizing community and innovation.
- Lean marketing principles help contractors reduce waste in their marketing efforts by focusing on impactful strategies that drive leads and profits.
Deep dives
Announcement of Build Show Live
A new industry event called Build Show Live is set to take place in Austin, Texas, from November 7th to 9th, bringing together over 5,000 building professionals at the Austin Convention Center. It provides an opportunity for networking, knowledge sharing, and professional growth within the construction industry. Attendees can obtain tickets through the Build Show Live website using a discount code for a significant price reduction. The event aims to unite a community of contractors and industry experts focused on innovation and excellence in construction practices.
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