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Equip Your Advocates for a Stronger Referral
When uncertainty exists about a perfect fit for a potential buyer, offering easily shareable materials can facilitate referrals. Options like brochures, gift vouchers, or books serve as excellent tools for passing on information. It’s important to arm referrers with specific resources and guidance on how to share your offerings effectively. Customers may not instinctively know how to refer others, so over-communicating the process can enhance the likelihood of referrals. Encourage satisfied clients to easily spread the word by providing clear examples and shareable content.