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17min chapter
178. Make More Money with Less Marketing - Allan Dib
Contractor Evolution
Harnessing Marketing Assets for Lead Generation
This chapter explores how marketing assets like books, podcasts, and distinctive branding can significantly enhance lead generation for businesses. It emphasizes the importance of building engaging content and maintaining genuine customer interactions, rather than relying solely on traditional marketing methods. By presenting ongoing marketing as a vital process, listeners are encouraged to view content creation as a key strategy for attracting and retaining clients.
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