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21min chapter
178. Make More Money with Less Marketing - Allan Dib
Contractor Evolution
Value-Driven Marketing Strategies
This chapter explores impactful marketing strategies in the swimming pool industry, focusing on the creation of valuable content that fosters goodwill and brand loyalty. It emphasizes integrating marketing throughout the product lifecycle to align with market needs and highlights unconventional referral strategies to empower customers. Through lean marketing principles, the chapter encourages targeting an ideal audience and optimizing service offerings for enhanced customer satisfaction.
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