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178. Make More Money with Less Marketing - Allan Dib
Contractor Evolution
Invest in Lasting Assets for Future Success
Versatility in sales collateral is crucial for long-term business success. Investing in high-quality sales materials, like polished binders or digital presentations, can provide benefits for years, offering consistent branding and support during customer interactions. Unlike short-lived leads, these assets act as ongoing contributors to the business, making them more valuable over time. Additionally, engaging actively in selling is not just about transactions; it significantly enhances brand visibility and reputation, establishing a strong market presence that lasts beyond initial sales efforts.
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