The Win Rate Podcast with Andy Paul What Makes a Good Seller Great?
Aug 14, 2024
Paul Lanigan, head of Sandler Sales Training in Ireland, and John Tecce, Senior Client Executive at 2X, dive into what separates good sellers from great ones. They discuss the power of authenticity in sales and the importance of understanding buyers' needs. The conversation highlights challenges posed by digital tools that can hinder genuine connections. They also explore how integrating marketing and sales strategies enhances engagement, emphasizing the critical roles of emotional intelligence and proactive relationship-building.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Navigating Retirement: Challenges and New Beginnings
03:11 • 2min
The Authentic Seller
04:49 • 18min
The Disconnect: Digital Tools and Sales Engagement
23:19 • 2min
Navigating Modern Sales Dynamics
25:22 • 20min
Integrating Marketing and Sales for Enhanced Buyer Engagement
45:31 • 2min