Paul Lanigan, head of Sandler Sales Training in Ireland, and John Tecce, Senior Client Executive at 2X, dive into what separates good sellers from great ones. They discuss the power of authenticity in sales and the importance of understanding buyers' needs. The conversation highlights challenges posed by digital tools that can hinder genuine connections. They also explore how integrating marketing and sales strategies enhances engagement, emphasizing the critical roles of emotional intelligence and proactive relationship-building.
