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2min chapter
What Makes a Good Seller Great?
The Win Rate Podcast with Andy Paul
Integrating Marketing and Sales for Enhanced Buyer Engagement
This chapter explores the critical integration of marketing and sales strategies to boost buyer engagement through targeted outreach. Key themes include the alignment of CMO and CRO roles, the importance of teamwork, and the impact of strong first contacts on sales effectiveness.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode