Life Kit Ready to make a change for New Year's? Behavioral science can help
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Dec 27, 2022 
Katy Milkman, a behavioral scientist and author of 'How to Change,' shares her expertise on habit formation and behavior change. She discusses the optimal times to start new habits and why some stick better than others. Katy emphasizes the importance of flexibility in forming sustainable habits and reveals strategies to overcome procrastination. The conversation highlights the Fresh Start Effect, the power of social accountability, and approaches to view change as a continual journey rather than a quick fix.
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Behavioral Impact on Premature Deaths
- 40% of premature deaths in the U.S. are linked to changeable behaviors.
- This highlights the significant impact behavior change can have on public health.
Flexible vs. Rigid Habits
- Katy Milkman's study at Google found that flexible exercise routines were more effective than rigid ones.
- Participants who varied their workout times built more sustainable habits.
Combating Procrastination
- Combat procrastination using "carrots" and "sticks."
- "Sticks" involve self-imposed penalties, like using commitment devices or setting deadlines.
