How I Write

Lulu Cheng Meservey: The PR Class You Didn’t Know You Needed

Sep 6, 2023

01:11:08

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Quick takeaways

Storytelling can make messages clearer and more relatable by framing them within familiar narratives.

Infusing personality and authenticity into corporate communication builds trust and engagement.

Embracing vulnerability and avoiding corporate templates can lead to more impactful writing.

Deep dives

The Power of Storytelling and Framing Stakes

Storytelling is a powerful tool for conveying ideas and resonating with people. By framing the stakes in a way that aligns with a familiar story or narrative, you can make your message clearer and more relatable. This can be seen in the example of Christianity, which spread by appealing to the universal human desire for redemption and offering a clear path to achieve it.

If you fight a story with statistics you will always lose.

02:03

Introducing bold ideas but making sure there's a bridge to people's receptors

00:55

Framing and distributing

00:37

The Importance of Conveying Emotions in writing

00:35

Introduction

2min

Crafting Effective Statements in High-Stress Situations

10min

The Viciousness Towards Substack

4min

The Power of Language and Behavioral Psychology in Effective Communication

11min

The Speaker's Writing Process and the Power of Writing Before Bed

2min

The Importance of Arc in Writing

17min

Expanding Reading Horizons and Taking Risks

19min

Messaging and Community Building

4min

The Compelling Puzzle of Writing

2min

Lulu Cheng Meservey gives a masterclass on non-boring corporate communications, Korean pop culture, and religious fanaticism. Lulu shares what she’s learned running comms for startups, decoding cultural erogenous zones, and crafting impactful messages in 280 characters or less. Whether you're a writer, a communications professional, or simply curious about the intersection of K-POP and Internet whackos, this podcast is a window into modern communication.

Lulu is currently the Executive Vice President of Corporate Affairs and Chief Communications Officer at Activision Blizzard, and was formerly head of comms at Substack. Her newsletter “Flack” is a new playbook for communications, written to help you win over people who matter, without wasting time or being cringe.

Twitter: https://twitter.com/lulumeservey

Newsletter: https://www.getflack.com/

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