How I Write Lulu Cheng Meservey: The PR Class You Didn’t Know You Needed
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Sep 6, 2023 Lulu Cheng Meservey, EVP of Corporate Affairs at Activision Blizzard and author of the newsletter "Flack," offers a fresh perspective on corporate communication. She discusses the pitfalls of jargon and stresses the essence of relatable narratives in messaging. Lulu shares insights on handling crisis communications with a personal touch and critiques the media's reaction to new platforms like Substack. Her unique writing process highlights the value of authenticity and diverse reading, making a compelling case for clear, impactful communication.
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Avoid Corporate Speak
- To avoid corporate speak, read your writing aloud and see if it feels natural.
- Try saying it to a family member; if it feels unnatural, rewrite it.
Prepare for Crisis Comms
- Prepare statements in advance, focusing on audience, priorities, and key messages.
- When a crisis or announcement hits, fill in the details like Mad Libs.
Streamline Comms
- Establish clear authority levels and decision-making processes in advance.
- Create a comms doctrine to minimize approvals and micromanaging for faster response.
