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Lulu Cheng Meservey: The PR Class You Didn’t Know You Needed

How I Write

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The Media's Hostility and Strategies for Change

This chapter examines the media's adverse reactions to the emergence of platforms like Substack, highlighting how established publications perceive these competitors as threats. It draws parallels between grassroots movements and startups, discussing strategies for effectively promoting new ideas in a hostile media environment.

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