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Lulu Cheng Meservey: The PR Class You Didn’t Know You Needed

How I Write

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The Power of Narrative in Communication

This chapter explores the impact of Christianity as a compelling narrative and its strategies for engaging audiences. It discusses how relatable story arcs, effective slogans, and the framing of messages play crucial roles in communication, influencing perception and decision-making. By analyzing various channels and techniques for outreach, the chapter highlights the importance of connecting with audiences on deeper levels while balancing mass appeal.

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