How I Write cover image

Lulu Cheng Meservey: The PR Class You Didn’t Know You Needed

How I Write

00:00

The Art and Strategy of Writing in Corporate Communications

This chapter delves into the critical role of writing in corporate communications and its ability to shape business outcomes. The discussion emphasizes the complexities of writing as a strategic tool that requires skill and can have profound effects on human psychology.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app