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Lulu Cheng Meservey: The PR Class You Didn’t Know You Needed
How I Write
Navigating Crisis Communication
This chapter explores the strategic approach to writing corporate statements under pressure, focusing on preparation, audience understanding, and approval hierarchies. It emphasizes the role of emotions in communication, advocating for a personal touch that resonates with the audience and fosters trust. The discussion also critiques clichéd corporate language, promoting a more authentic and humanized form of engagement in public relations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode