Lulu Cheng Meservey gives a masterclass on non-boring corporate communications, Korean pop culture, and religious fanaticism. Lulu shares what she’s learned running comms for startups, decoding cultural erogenous zones, and crafting impactful messages in 280 characters or less. Whether you're a writer, a communications professional, or simply curious about the intersection of K-POP and Internet whackos, this podcast is a window into modern communication.  Lulu is currently the Executive Vice President of Corporate Affairs and Chief Communications Officer at Activision Blizzard, and was formerly head of comms at Substack. Her newsletter “Flack” is a new playbook for communications, written to help you win over people who matter, without wasting time or being cringe.Twitter: https://twitter.com/lulumeserveyNewsletter: https://www.getflack.com/Want to learn more about the next cohort with Write of Passage?Click here: https://writeofpassage.school/hiwWant to learn more about How I Write?Website: https://writeofpassage.school/how-i-write/YouTube: https://www.youtube.com/@DavidPerellChannel/videosApple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Explore the effective comms strategy of Anduril with insights from Lulu Cheng Meservey and Trae Stephens. Learn about the 10 rules that shaped Anduril's success, how to navigate PR challenges, and the importance of building your audience. Discover the secrets behind founder communication strategies and the power of repeating the mission consistently.

Brought to you by AssemblyAI—Powerful AI models to transcribe and understand speech | Public—Invest in stocks, treasuries, crypto, and more | Vanta—Automate compliance. Simplify security.—Lulu Cheng Meservey was formerly head of comms at Substack (where I host my newsletter and podcast) and is currently the Executive Vice President of Corporate Affairs and Chief Communications Officer at Activision Blizzard. She also writes one of my favorite newsletters, “Flack,” where she shares tactical advice for company comms, PR, and messaging. In today’s episode, we dive deep into the world of PR and comms. We discuss why taking risks is crucial, how to gain attention as an underdog, and why it’s important to have a super-specific audience. Lulu outlines several frameworks I’d never heard of before, including a concentric circles framework for identifying your audience, the cultural erogenous zones, and even a physics-based framework for comms.Find the full transcript at: https://www.lennysnewsletter.com/p/navigating-comms-and-pr-lulu-chengWhere to find Lulu Cheng Meservey:• Twitter: https://twitter.com/lulumeservey• LinkedIn: https://www.linkedin.com/in/lulu-cheng-meservey/• Newsletter: https://www.getflack.com/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• “Binders full of women”: Mitt Romney’s four words that alienated women voters: https://www.theguardian.com/world/shortcuts/2012/oct/17/binders-full-of-women-romneys-four-words• Bill Bishop’s newsletter on Substack: https://www.sinocism.com/• Hamish McKenzie on Twitter: https://twitter.com/hamishmckenzie• The Network State: How to Start a New Country: https://www.amazon.com/Network-State-How-Start-Country-ebook/dp/B09VPKZR3G• How to increase virality: https://www.lennysnewsletter.com/p/increasing-virality• Ryan Petersen on Twitter: https://twitter.com/typesfast• Brian Armstrong on Twitter: https://twitter.com/brian_armstrong• Palmer Luckey on Twitter: https://twitter.com/PalmerLuckey• Pirate Wires: https://www.piratewires.com/• NYX: https://www.nyxcosmetics.com/• Gates of Fire: An Epic Novel of the Battle of Thermopylae: https://www.amazon.com/Gates-Fire-Novel-Battle-Thermopylae/dp/055338368X• The Last of Us on HBO: https://www.hbo.com/the-last-of-us• Notion: https://www.notion.so/• Lex: https://lex.page/In this episode, we cover:(00:00) Lulu’s background(04:36) What helps an idea spread(06:17) Mitt Romney’s “binders full of women”(07:19) Advice for coming up with contagious phrasing(08:36) Lulu’s esoteric reference that left her Twitter followers confused(11:08) The importance of taking risks, and Lulu’s thread on standing for free speech(12:53) An example of another sticky phrase(14:40) The cultural erogenous zones framework(16:08) How Kamala Harris made people care about education(17:29) How to get attention as the underdog(20:25) How Substack used the concentric circles framework to spread information(21:32) Understanding the layers in those concentric circles(25:44) How to get started figuring out your concentric circles(27:03) An example of aligning messaging with people’s values (28:19) Lulu’s mathematical formula framework for comms for a purpose(28:54) A physics-based framework for comms(35:56) How Balaji Srinivasan used the concentric circles approach with his book The Network State(39:46) The importance of a super-specific audience(41:12) Reasons your comms are failing(42:40) Why you should focus on one direct communication channel at first(46:58) Why not every founder needs to be on Twitter(48:02) Who LinkedIn works better for(49:23) Examples of messaging with a human voice and hopping on trends quickly(51:11) Reasons for direct comms (53:52) How to get started setting up a direct channel(56:09) Why consistent, good content is better than trying to go viral(59:28) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Lulu Meservey discusses effective communication strategies, tailoring messages, crisis preparation, and the importance of building direct relationships with the media. She also explores the power of personal branding and handling accusations, while providing insights on navigating the changing media landscape and building relationships with reporters.

Exploring the TikTok ban legislation, data privacy concerns, and Chinese influence on content. Delving into the algorithm manipulation and government control in Chinese companies like ByteDance. Analyzing TikTok's information value as an information weapon and the data privacy implications it poses.