Lulu Cheng Meservey

Lulu Cheng Meservey, a leading PR expert in Silicon Valley, provides insights from her work with major firms like Substack and Activision Blizzard. She talks about the shift from traditional media to direct communication, highlighting the importance of authenticity in messaging. Lulu stresses the need for founders to engage their audience personally and craft messages that resonate. She also discusses leveraging AI in writing and the power of emotional storytelling, while exploring strategies to engage with cultural trends and make impactful announcements.

Lulu Cheng Meservey, EVP of Corporate Affairs at Activision Blizzard and author of the newsletter "Flack," offers a fresh perspective on corporate communication. She discusses the pitfalls of jargon and stresses the essence of relatable narratives in messaging. Lulu shares insights on handling crisis communications with a personal touch and critiques the media's reaction to new platforms like Substack. Her unique writing process highlights the value of authenticity and diverse reading, making a compelling case for clear, impactful communication.

Explore the effective comms strategy of Anduril with insights from Lulu Cheng Meservey and Trae Stephens. Learn about the 10 rules that shaped Anduril's success, how to navigate PR challenges, and the importance of building your audience. Discover the secrets behind founder communication strategies and the power of repeating the mission consistently.

In this engaging discussion, Lulu Cheng Meservey, the Chief Communications Officer at Activision Blizzard and former head of comms at Substack, shares her insights on effective communication strategies. She emphasizes the importance of taking risks and targeting very specific audiences for successful messaging. Lulu introduces several intriguing frameworks, including concentric circles for audience identification and a unique physics-based approach to comms. Through anecdotes and strategies, she highlights how brand storytelling and authenticity can build lasting connections.

Lulu Meservey discusses effective communication strategies, tailoring messages, crisis preparation, and the importance of building direct relationships with the media. She also explores the power of personal branding and handling accusations, while providing insights on navigating the changing media landscape and building relationships with reporters.