The Pomp Podcast
#1252 Lulu Meservey | Top CEO Advisor Reveals How To Handle Mainstream Media
Oct 3, 2023
Lulu Meservey discusses effective communication strategies, tailoring messages, crisis preparation, and the importance of building direct relationships with the media. She also explores the power of personal branding and handling accusations, while providing insights on navigating the changing media landscape and building relationships with reporters.
45:52
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Quick takeaways
- Tailor your message to different audiences and generate beliefs to make people care about what you're doing.
- Maintain combat readiness in your company by adopting a proactive approach to challenges and aligning internal and external communication.
Deep dives
Tailoring your message and cutting through the noise
Lulu Chang Mesovie, Executive Vice President of Corporate Affairs and Chief Communications Officer at Activision Blizzard, shares insights on how to make people care about what you're doing and how to tailor your message to different audiences. She emphasizes the importance of generating beliefs and garnering support for your mission, highlighting the need to think of communications as more than just PR. Lulu advises on tactics to improve communication and PR, and stresses the significance of being prepared for crises.
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