#1252 Lulu Meservey | Top CEO Advisor Reveals How To Handle Mainstream Media

18 snips

Oct 3, 2023

Lulu Meservey discusses effective communication strategies, tailoring messages, crisis preparation, and the importance of building direct relationships with the media. She also explores the power of personal branding and handling accusations, while providing insights on navigating the changing media landscape and building relationships with reporters.

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ADVICE

Communications and Revenue

Think of communications as shaping beliefs that will generate revenue.
Focus on the ideas that will make people give you money.

INSIGHT

Modern Communications Landscape

Modern communications are decentralized and chaotic, unlike the centralized past.
Today's media landscape favors insurgents over incumbents.

ADVICE

The Chipotle Model of Communications

Start with the facts of your company when crafting your message.
Tailor your message to different audiences (employees, investors, customers).

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Lulu Cheng Meservey is the Executive Vice President of Corporate Affairs and Chief Communications Officer at Activision Blizzard. This conversation was recorded at the BUILD Summit in New York. In this conversation, Lulu breaks down how you can cut through the noise and make people care about what you're doing, how to tailor your message to people externally & internally, tactics you can use, how to prepare for a crisis way before it comes, and Lulu breaks down why there is no peace time.

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