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How I Write
Lulu Cheng Meservey: Meet Silicon Valley’s Top PR Master | How I Write
Apr 2, 2025
Lulu Cheng Meservey, a leading PR expert in Silicon Valley, provides insights from her work with major firms like Substack and Activision Blizzard. She talks about the shift from traditional media to direct communication, highlighting the importance of authenticity in messaging. Lulu stresses the need for founders to engage their audience personally and craft messages that resonate. She also discusses leveraging AI in writing and the power of emotional storytelling, while exploring strategies to engage with cultural trends and make impactful announcements.
01:20:13
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Quick takeaways
- Founders should embrace direct communication, as it fosters authenticity and allows them to genuinely connect with their audience.
- The decentralization of media empowers individuals to shape narratives, making it essential for leaders to actively engage to maintain relevance.
Deep dives
The Shift to Direct Communication
The traditional communications approach in politics and business is evolving, as founders and leaders can now directly address their audiences without relying on media intermediaries. This direct communication allows them to convey their true motivations and personality, enhancing trust and authenticity. It does not imply that they must do everything themselves or completely distance themselves from the press; rather, it emphasizes the importance of personal engagement with their audience. By speaking openly and authentically, leaders can establish a genuine connection, making it more feasible to garner support and attract talent.
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