How I Write Lulu Cheng Meservey: Meet Silicon Valley’s Top PR Master | How I Write
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Apr 2, 2025 Lulu Cheng Meservey, a leading PR expert in Silicon Valley, provides insights from her work with major firms like Substack and Activision Blizzard. She talks about the shift from traditional media to direct communication, highlighting the importance of authenticity in messaging. Lulu stresses the need for founders to engage their audience personally and craft messages that resonate. She also discusses leveraging AI in writing and the power of emotional storytelling, while exploring strategies to engage with cultural trends and make impactful announcements.
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Go Direct
- Founders should speak directly to their audience, revealing their true personality and motivations.
- Go Direct doesn't mean abandoning press, but prioritizing authentic communication.
Decentralized Opinions
- Decentralized opinions have made direct communication crucial for building trust and excitement.
- Founders must now speak directly to their public, as information sources have become decentralized.
Engineered Spontaneity
- Even rehearsed speeches use filler words like "um" to create a sense of authenticity.
- TikTok videos often feature car settings or staged spontaneity to appear natural.