Pirate Wires 10 Rules Every Founder Should Know: Inside Anduril’s Secret Comms Strategy w/ Lulu Cheng Meservey and Trae Stepens
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Mar 6, 2024 
Explore the effective comms strategy of Anduril with insights from Lulu Cheng Meservey and Trae Stephens. Learn about the 10 rules that shaped Anduril's success, how to navigate PR challenges, and the importance of building your audience. Discover the secrets behind founder communication strategies and the power of repeating the mission consistently.
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Early Anduril Comms Challenges
- Lulu Cheng Meservey was once kicked out of an Uber for her association with Anduril.
- A journalist refused to meet with Trae Stephens due to his connection with Palmer Luckey.
Start With The Ends
- Start with your business goals, like recruiting talent or increasing revenue.
- Then, determine how you must be perceived to achieve those goals.
Build Your Audience
- Build an audience now, so you don't lack one later.
- It takes less time than you think, roughly six months of consistent effort.