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21min chapter
10 Rules Every Founder Should Know: Inside Anduril’s Secret Comms Strategy w/ Lulu Cheng Meservey and Trae Stepens
Pirate Wires
Navigating Communication Challenges in Defense Technology Sector
Exploring the struggles and successes of a defense technology company in communicating their mission and values to different audiences, emphasizing the importance of tailored communication strategies. The chapter highlights the founders' role in shaping the communication strategy, the dynamic nature of the defense tech field, and the significance of establishing a distinct brand presence. It also touches on the journey of becoming a thought leader in the sector by expressing unique opinions and specific goals.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode