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The Pursuit of Scrappiness
189. Ads, Analytics & AI. How Distractions Rob Us of Ability to Think Deeply, Challenges of Tracking Marketing ROI & Creating B2B Content Optimized for ChatGPT w/ Vlad Zhovtenko (RedTrack)
Dec 10, 2024
Vlad Zhovtenko, Founder and CEO of RedTrack, shares his insights on advertising technology and the impact of AI on ad performance tracking. He discusses the complexities of measuring marketing ROI across various devices and how small businesses often overlook powerful optimization tools. Vlad emphasizes the benefits of B2B companies embracing Black Friday and leveraging strategic pricing. Additionally, he explores how distractions hinder deep thinking in startups, advocating for patience and resilience in achieving meaningful results.
46:47
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Quick takeaways
- AI is becoming essential for optimizing marketing strategies and improving decision-making processes within businesses, underscoring its importance in effective advertising.
- The complexity of digital advertising necessitates accurate tracking and understanding of ROI, which remains a challenge for many companies despite advancements in ad tech solutions.
Deep dives
The Evolution of AI in Business
The adoption of AI is rapidly becoming a cornerstone of efficient business operations. In the next few years, AI will transition from being a buzzword to an integral tool that enhances productivity and decision-making processes. For instance, companies are leveraging AI not just for visible functionalities but to optimize internal operations, thus allowing staff to focus on core tasks. This development underscores the necessity for businesses to assess available AI tools and strategize their integration to enhance their offerings.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode