Vlad Zhovtenko is the founder and CEO of RedTrack, a leading ad tracking platform used by over 800 businesses to measure and optimize ad performance across 60,000 ad accounts worldwide. With deep experience in marketing technology, Vlad has built a solution that simplifies complex ad attribution, helping companies better understand their campaign ROI and maximize advertising budgets. The company recently raised 2.9mEUR to fulfill their mission.

On this episode we talk about:

• How AI improves ad performance tracking and automates decision-making processes for marketers.
• Why accurate tracking remains difficult across multiple touchpoints and devices.
• Why B2B companies should embrace Black Friday.
• Why smaller companies often overlook valuable tools and strategies for optimizing ad spend.
• How tracking and observing data daily helps founders identify key patterns and make better decisions.

Resources referenced in the episode:

• Book Scientific Advertising for ageless marketing wisdom - https://www.amazon.com/Scientific-Advertising-Claude-C-Hopkins/dp/1453821082

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