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4min chapter
189. Ads, Analytics & AI. How Distractions Rob Us of Ability to Think Deeply, Challenges of Tracking Marketing ROI & Creating B2B Content Optimized for ChatGPT w/ Vlad Zhovtenko (RedTrack)
The Pursuit of Scrappiness
Intro
This chapter examines how advertising and technology have transformed the business landscape, emphasizing the role of AI in improving efficiency. It also addresses the challenges of measuring marketing ROI in a complex content landscape that caters to both humans and AI.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode