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4min chapter
189. Ads, Analytics & AI. How Distractions Rob Us of Ability to Think Deeply, Challenges of Tracking Marketing ROI & Creating B2B Content Optimized for ChatGPT w/ Vlad Zhovtenko (RedTrack)
The Pursuit of Scrappiness
Leveraging Black Friday in B2B Marketing Strategies
This chapter explores the importance of Black Friday for B2B companies, particularly within the SaaS industry, and how they can benefit from creating targeted offers. It highlights the common misconception that Black Friday is solely for consumer retail and encourages businesses to leverage pricing strategies to boost engagement and sales.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode