189. Ads, Analytics & AI. How Distractions Rob Us of Ability to Think Deeply, Challenges of Tracking Marketing ROI & Creating B2B Content Optimized for ChatGPT w/ Vlad Zhovtenko (RedTrack)
The Pursuit of Scrappiness
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Navigating Advertising Challenges and AI Transformations
This chapter examines the impact of high-demand periods like Black Friday on advertising costs and the ongoing challenges businesses face in capturing consumer attention year-round. It highlights the importance of systematic analytics for startups and the need for content optimized for AI consumption to enhance visibility. Additionally, the chapter explores the evolving relationship between AI and search dynamics, introducing concepts like 'LLM engine optimization' and discussing the implications for content quality and SEO.
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