12min chapter

The Pursuit of Scrappiness cover image

189. Ads, Analytics & AI. How Distractions Rob Us of Ability to Think Deeply, Challenges of Tracking Marketing ROI & Creating B2B Content Optimized for ChatGPT w/ Vlad Zhovtenko (RedTrack)

The Pursuit of Scrappiness

CHAPTER

Navigating Advertising Challenges and AI Transformations

This chapter examines the impact of high-demand periods like Black Friday on advertising costs and the ongoing challenges businesses face in capturing consumer attention year-round. It highlights the importance of systematic analytics for startups and the need for content optimized for AI consumption to enhance visibility. Additionally, the chapter explores the evolving relationship between AI and search dynamics, introducing concepts like 'LLM engine optimization' and discussing the implications for content quality and SEO.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode