Vlad Zhovtenko, Founder and CEO of RedTrack, shares his insights on advertising technology and the impact of AI on ad performance tracking. He discusses the complexities of measuring marketing ROI across various devices and how small businesses often overlook powerful optimization tools. Vlad emphasizes the benefits of B2B companies embracing Black Friday and leveraging strategic pricing. Additionally, he explores how distractions hinder deep thinking in startups, advocating for patience and resilience in achieving meaningful results.