Cannes Special Part 2: Cultural Expert Jess Weiner on Brands Building Safety Through Action

Jess Weiner, Cultural Expert and CEO of Talk to Jess, sits down with Jackie Cooper, Edelman’s Global Chief Brand Officer, at the annual Cannes Lions International Jess Weiner, Cultural Expert and CEO of Talk to Jess, sits down with Jackie Cooper, Edelman’s Global Chief Brand Officer, at the annual Cannes Lions International Festival of Creativity. The two discuss findings from the Edelman Trust Barometer Special Report: The Collapse of the Purchase Funnel and how brands can build a sense of safety with today’s consumers. “Transparency is really important. That makes a consumer feel safe because they trust that you’re aware of the impact you have on them,” Jess says.

See more findings from the brand trust report: https://www.edelman.com/trust/2023/trust-barometer/special-report-brand-trust