Cannes Special Part 2: Cultural Expert Jess Weiner on Brands Building Safety Through Action
The TrustMakers
00:00
The Consistency of a CMO
Jess: "I think the through line is hesitation um perhaps some fear of you know look people get fired when they make tough decisions that don't work out or they take a risk" She says sometimes it's a cross between insights and cultural strategy, then like personal coaching and professional development to get folks internally making sure their entire organization cares about this can't just leave marketing team. Jess: "My modality is working with brands to do that but my end game is human beings"
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