Cannes Special Part 2: Cultural Expert Jess Weiner on Brands Building Safety Through Action
The TrustMakers
00:00
How to Build Brand Equity With the LGBTQ+ Community
I think to build brand equity with this audience you need consistency consistency consistency we call it in our consulting work. The other piece which I think Jackie is harder for brands to do but is like necessary is transparency when there is a misstep because safety comes with action over time. We're gone from the time where we'd read a corporate press release or have brand voice tell us something and we don't believe that we know it was written from a corporation, not from a real human being talking to me like a real humanBeing.
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