Cannes Special Part 2: Cultural Expert Jess Weiner on Brands Building Safety Through Action
The TrustMakers
00:00
The Evolution of Branding
We're in a very different world and this generation and beyond because it isn't just gen Z are saying well I actually need to know what you're doing after I give you my money. The evolution is something I want CMOs to pay attention to we used to not have permission to be in a consumers life in other ways but now it's like if you don't do that then what are you really connecting to them on? SFSN sounds fabulous signify something and we can see right through it and consumers can feel right through it.
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