Cannes Special Part 2: Cultural Expert Jess Weiner on Brands Building Safety Through Action
The TrustMakers
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The Collapse of the Linear Purchase Funnel
A major finding from this report is that the linear purchase funnel has collapsed and consumers are basically expecting an ongoing relationship with brands beyond that point of purchase. "This generation wants a relationship they want to see you show up at the events that they love for the causes that they care about," she says.
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