Cannes Special Part 2: Cultural Expert Jess Weiner on Brands Building Safety Through Action
The TrustMakers
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The Importance of Purpose
I think it's really interesting in the time that I've been coming to Cannes I've seen that purpose has moved away from just being something that lives in an ad to coming into the world. Some brands are getting better at it because their marketers are coming into those roles knowing that purpose is a need to have not a nice to have. There's still a lot of work to do there'sstill a lot of brands who have good intentions but don't understand how to make bigger impact.
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