Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  16 
 Introduction 
 00:00 • 2min 
 I Don't Care if It's Purple, Right? 
 01:50 • 2min 
 SaaS Application Design - What Are Some Like Typical Outcomes of Design? 
 03:33 • 5min 
 How Do You Recover From Customer Churn? 
 08:48 • 1min 
 Best Practices in Design - Is There a Starting Point? 
 10:00 • 4min 
 The Dangers of Listening to Your Customers 
 13:50 • 3min 
 What Do You Love About Portfolios? 
 17:11 • 2min 
 Is Your Website Effective? 
 19:17 • 2min 
 Design Isn't a Free Pass to Not Deliver Business Results 
 21:19 • 2min 
 Gain Control Here Narrative and Make It Your Job 
 23:10 • 3min 
 Is There a Way to Control A.B. Testing? 
 26:31 • 3min 
 What Has Worked for You to Make That Shif? 
 29:07 • 4min 
 Getting the First Line Support Person to Do the Right Thing, Right? 
 32:45 • 2min 
 SaaS - Data-Driven Design 
 34:46 • 2min 
 How to Optimize the Conversion Rate? 
 36:20 • 2min 
 Do You Have Any Questions About Value Pricing? 
 38:31 • 2min 


