Is There a Way to Control A.B. Testing?

A.B. testing requires a big cultural shift among not just you, but a lot of the rest of your team. You kind of run against the move fast and break things mentality in a lot of ways when you're doing A.B.Testing. It has everything to do with focusing design on business results which is something even organizations just kind of mess up like they they hire designers because they think they have to.