SaaS Application Design - What Are Some Like Typical Outcomes of Design?

Nick D: Designers often feel like they're at the mercy of their clients. He says if you do design at a conversion funnel, your conversion rate goes up. The biggest mindset shift that happens in this situation is thinking, okay, well, I need to reduce churn in this SaaS application. That can be done with layout and behavior or user experience design. It requires a huge mindset shift for designers who come out of art school not understanding how to get close to business needs.