Gain Control Here Narrative and Make It Your Job

The client is measuring your return. They might be happy or sad that they gave you that pile of money. So why shouldn't you measure it? It's being measured. And if you as a designer can quantify that in a prior to taking on a client and use it in your sales and marketing, I'm highly confident that I can create these kinds of business outcomes for your business. You're probably going to be doing A.B. testing where you go through and start to measure the economic impact of your decisions.