Into the Metaverse

S2E29: Yonatan Raz Fridman (Supersocial) - Why the Metaverse Should Matter to Brands

Nov 3, 2022

41:49

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Episode notes

Introduction

2min

The Metaverse and Brands in the Metaverse

2min

The Metaverse Maximalism of Hyper Social Communication

5min

The Importance of Social Media in Marketing

4min

NARS Color Quest: A Virtual World for Your Brand

4min

The Success of NARS-ColaQuest

4min

The Convergence of Physical and Digital Worlds

2min

The Importance of Intuitive Experiences

3min

Why Gaming Companies Are at the Front of the Metaverse Conversation

3min

10.

The Psychology of Metaverse Experiences for Brands

2min

11.

The Value of Virtual Goods

4min

12.

The Challenges of Creating Experiences in the Metaverse

2min

13.

The Future of Super Social

5min

Yon is Founder and CEO of Supersocial, a metaverse company that develops, publishes and operates cutting-edge virtual worlds on Roblox and other emerging platforms. Its business platform – which includes a development studio and publishing services, enables world-class brands and IP owners, as well as its owned IP, to enter the metaverse through bold creativity and unmatched product quality. Yon is also the creator, publisher and host of Into The Metaverse, a leading podcast and newsletter where anyone can learn about the metaverse.

We cover in detail why brands are entering the metaverse, how Supersocial and Nars Color Quest are at the cutting edge of innovation in the space, and how marketers can add value to their communities through next generation experiences.