

S2E29: Yonatan Raz Fridman (Supersocial) - Why the Metaverse Should Matter to Brands
Nov 3, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 2min
The Metaverse and Brands in the Metaverse
01:53 • 2min
The Metaverse Maximalism of Hyper Social Communication
04:00 • 5min
The Importance of Social Media in Marketing
08:56 • 4min
NARS Color Quest: A Virtual World for Your Brand
12:59 • 4min
The Success of NARS-ColaQuest
16:40 • 4min
The Convergence of Physical and Digital Worlds
20:50 • 2min
The Importance of Intuitive Experiences
22:45 • 3min
Why Gaming Companies Are at the Front of the Metaverse Conversation
25:26 • 3min
The Psychology of Metaverse Experiences for Brands
28:26 • 2min
The Value of Virtual Goods
30:53 • 4min
The Challenges of Creating Experiences in the Metaverse
35:04 • 2min
The Future of Super Social
37:11 • 5min