S2E29: Yonatan Raz Fridman (Supersocial) - Why the Metaverse Should Matter to Brands
Into the Metaverse
The Success of NARS-ColaQuest
NARS-ColaQuest is one of the best performing brand worlds ever launched on the Roblox platform in less than three months. We've crossed 40 million in NARS-Colaquest, which to be honest is almost like I would say between 40 to 50% of the viewership of a Super Bowl ad. And so we want to make sure that we build virtual world that are truly inclusive. So far we've seen a pretty diverse age demographics that interact both with NARS-ColaQuest but also with our other projects and experiences that we've built on theRoblox platform.
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