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S2E29: Yonatan Raz Fridman (Supersocial) - Why the Metaverse Should Matter to Brands

Into the Metaverse

CHAPTER

The Importance of Social Media in Marketing

Kano: The genesis for super social had nothing to do with marketing. I recall really sitting down early 2020, COVID just started and wasn't even yet something that people fully realized what it is. It's the new social network where these kids play games, but really what they do, they socialize,. They interact, et cetera, etcetera. Kano: Virtual world are going to be the next big modality of human experience on the internet.

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