S2E29: Yonatan Raz Fridman (Supersocial) - Why the Metaverse Should Matter to Brands
Into the Metaverse
The Value of Virtual Goods
Luke: I think people are purchasing virtual goods because they do it exactly for the same reason to express themselves. One out of five daily active users on roadblocks changes their avatar outfits every day, every day. That's about 10 to 15 million people who change their avatar items every day. And so for all the skeptics out there, not only virtual goods and avatar customization is going to be a massive frontier," he says.
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